We’re proud to announce that Jason Clegg, CEO of ConvertWithContent and Stephanie Frasco, VP of Social Media have been invited to speak at the World Brand Congress in India this October.
Jason and Stephanie will be speaking about content marketing, social media marketing and how to add value to your over all marketing. Needless to say we are very excited to take part in this special event.
The theme for this year’s World Brand Congress is “SUSTAINABLE BRANDS”. The World Brand Congress will be the single largest rendezvous of best brains behind some of the world’s most successful and sought after brands.
Our Topic : How To Add Value To Your Marketing
Abstract: The sustainability movement focuses on adding value to products and services by highlighting key benefits for consumers. In this presentation, Jason Clegg & Stephanie Frasco will show you how this same concept can be applied to your marketing to inspire more of your target market to buy what you’re selling and to become lifetime customers of your business.
• Why Content Marketing is the new SEO
• How To Use Social Media To Attract & Keep Loyal Customers
• How To Add Value To Your Marketing
Conference Overview: In the past 18 months, Social and Environmental Responsibility has been a key issue for business. Key stakeholders may not call it CSR & Sustainability per se; but it is exactly what they are talking about. It’s the customer who wants to know if the cocoa farmers got a decent wage or just a reassurance that the precious stones are not “blood diamonds”. It is about an NGO which looks at a campaign to boycott because of animal rights abuse. It could also be a major media house highlighting child labour and human right abuse in the supply chain.
Thus at stake is the reputation and profitability. Organizations have paid heavily in terms of record fines and penalties. Sustainability branding is the process of creating and maintaining an identity of a specific product, service, or business that reflects special added value in terms of environmental and social benefits. A brand is only perceived as being sustainable if it can credibly convey sustainability benefits which are noticeable by and relevant to the consumer. Opposed to the term green brands which mainly focus on environmentally sound business practices, sustainability brands additionally acknowledge the social dimension of providing products and services. This entails, among others, health and safety issues resulting from direct or indirect product use (consumption level) as well as the conditions under which a particular product is produced (production level). The physical protection and well-being of people at work (i.e. employees as well as workers within the supply chains) are important indicators of sustainability brands and sustainability marketing in general which adheres to the triple bottom line of ecological (environmental), social (equity), and financial (economic) sustainability. A brand is able to evoke positive or negative feelings, especially in the context of sensitive social and ecological issues. The more positive the perceptions and feelings are towards a brand, the higher will be the likelihood of identification and loyalty amongst consumers. It is therefore crucial in sustainability marketing to build up strong brands.
Will you be at this year’s event? Please reach out to us.